Content & Keyword Optimisation

Keyword Optimisation, otherwise known as keyword research, is the process of researching, evaluating, and selecting the best keywords to drive relevant traffic to your website.

It is a critical first step in search engine marketing, for both organic and paid search.

Incorrect keyword research will negatively affect all further marketing efforts, so, it’s vital to get it right from the start. It’s an ongoing process that is never complete. Just as the seasons change, so do keywords and it’s important to stay up to date with the latest search terms.

Content Optimisation

Now, when it comes to content optimisation – there should be no compromise on keyword research, grammar, and the drafting of authentic content. Each of these works towards your Search Engine ranking and need to be paid close attention.

We often see badly written content riddled with spelling mistakes and terrible grammar. Not only does this turn Google off, but it’s not pretty for your potential clients either.

Writing content for a website demands both SEO skills and copywriting capabilities. You cannot have one without the other.

What We Do

Freya Media specialise in both SEO and Content Marketing – leaving you in the right hands. Our Keyword Optimisation Services include the following components:

• Keyword Research – Keyword Effectiveness Index, Search Term Analysis, Competitor Analysis, Traffic Analysis
• Content Creation - Copy writing, Topic research, Audience/Customer research
• Content Curation - The most effective mechanism to use quality content to your advantage.
• Search Engine Optimisation
• A/B Split Testing

Freya Media – Content & Keyword Optimisation Services

We draft custom content strategies for clients depending on their digital marketing needs and budget.

Our content plans are always keyword/search term aligned. We use analytics and hard data to drive our decisions and topic suggestions.

To find out more please contact us. We are always open to discussing your business’ needs.

Contact Us