Content Marketing

Marketing has lost its veil and people are no longer questioning whether they are being marketed to or not. Everything you read these days has some sort of advertising angle.

Additionally, it’s becoming more and more difficult to stand out from your competitors and it’s even harder to attract and attain customer loyalty.

What is Content Marketing?

Every prospective client of yours has an issue that needs solving. When they come across your business online, before they contact you, they want to know that your product or service solves this issue.

This is where Content Marketing comes in.

Content Marketing is a strategic marketing approach. Unlike traditional marketing tactics, it’s less about punting your company’s products and services, and more about providing useful and truly relevant content to your prospects and clients to help them solve their issues.

It entails providing information that empowers the searcher and establishes your company as an information leader.

Types of Content Marketing

• Blogs,
• Case Studies,
• Online presentations,
• White papers,
• eNewsletters,
• Videos,
• Webinars.

SEO, Content Marketing & Social Media

Every aspect of your website should work for your business. Your content marketing strategy should be developed with Search Engine Optimisation (SEO) and Social Media Marketing in mind.

It’s one thing to write an article about “digital marketing agencies”, but if the article doesn’t contain the keywords people are using in their searches then it won’t get much notice from Google’s Bots and won’t be ranked very well as a result.

Likewise, it’s another thing to write a well optimised article that contains all the keywords related “digital marketing agencies in Cape Town”, but doesn’t actually answer any of the questions asked by a searcher looking for “digital marketing companies”.

Both above scenarios aren’t good.

However, a well-written article that contains all of the right keywords while also answering all of the searcher’s questions and is therefore passed on to the friends and family in their social network as valuable information, is a powerful marketing tool and will continue to be one.

Below are just some of the benefits Content Marketing provides:

• Higher Search Engine ranking,
• Increased website traffic,
• Increases brand awareness,
• Increases conversions,
• Improves long-term customer relationship and loyalty,
• Develops brand ambassadors.

Freya Media – Content Marketing & SEO Cape Town

Your website and email are incredible tools to market your business online, but they must be used correctly. Now, more than ever before, being online is critical to the survival of every business.

Our team at Freya Media can help you take your business to the next level. In addition to Content Marketing, we offer a full suite of online marketing services.

• Content Strategy and Marketing
• Content Creation
• Content Keyword Optimisation
• Search Engine Optimisation (SEO)
• Social Media Marketing and Advertising
• Email Marketing
• Google Advertising - AdWords

We specialise in developing and marketing small to medium businesses. Contact us to setup an appointment or to just have a call to discuss how we can help you.

Contact Us